By Sue Brady
You’ve heard it a lot, but have you thought about what it means?
First a definition. The Internet of Things refers not just to computers and mobile devices, but also to all of the other things that can be hooked up to the Internet, like your home security system, your thermostat, wearable devices, building automation, car insurance based on how much you drive. Even tracking your pet’s location in the event he runs away. It ultimately might include things like automated cities where street lighting is controlled through the Internet, or smart water systems (Sau Paulo already is claiming they’ve reduced leaks in their water systems by putting Internet connected sensors on their pumps).
Experts are predicting a massive market change brought on by the Internet of Things.
And what does that mean for marketers? It’s big and it’s coming.
There are so many ways the Internet of things could change the way we sell our products. On a basic level, the Internet of Things could take outdoor advertising to a whole new level by automating billboards. Signage could be changed through programming based on weather or traffic patterns of the moment or the outcome of a local sporting event. Ecommerce retailers could push alerts to customers of package deliveries by using a scanner on the front door. TV advertising could be changed by the moment based on events happening right then. Call centers could be connected to make efficient use of the pathways into their center for call arrivals and for the data that could be attached to those calls (think demographic data, data about devices currently in use by the caller) and create more intelligent algorithms to route those calls. DoNotCall could happen real-time for outbound calling programs. There are thousands of ways the Internet of Things can change marketing…all hopefully for the better! Give the customer what they want, when they want it.
There’s an opportunity here for strategic, creative thinkers to make a huge impact with some really great ideas. Time to use our brains and innovate.
It’s about to be a whole new world.