By Sue Brady
As you can see by my 2014 predictions post, My track record is just so-so, so take these with a grain of salt!
Social Media Scandals will Tank two Major Companies – No idea who or when, but it’ll happen. 2015 will be the year of uber transparency. Consumers demand it and I predict that at least two brands, in an effort to do this well, will crash and burn.
Explosion of the Chief Marketing Technologist Role – This hardly new role will become commonplace in 2015. The role will be actively recruited and become the perfect role for the IT leader who has become skilled in marketing, or visa versa. This person will be the go-to source for identifying and vetting marketing technologies such as CRMs, CMS’ and social media tracking systems. Modeling will also fall into this role.
The Customer will be King – Brands that don’t become obsessed with the customer will falter and be overtaken by those that do. CUSTOMER OBSESSION RULES.
Unified Customer Service Technologies – I really expected this to happen in 2014, particularly in relation to mobile tools, and it did somewhat, but not to the degree that I thought it would. By unified customer service technologies I mean that brands will make it easy for customers to contact them through a variety of methods: email, phone, chat, click to call.
Large Data Breaches will Continue – I fear that overseas hackers will cripple at least three major American companies (and I wrote this post before the recent Sony breach!), setting up a huge government initiative to not only prevent future attacks but to also identify and prosecute those behind them.
Content Marketing – This critical area will become even more critical because the public demands it. Added value content that’s available to everyone is not just the norm, but it’s how companies show their expertise. This continuing trend will create a new wave of key content marketing positions.
A New Social Media Platform will Emerge as #1. First it was MySpace, than Facebook, then SnapChat and Instagram making it to the top of the list of sites used by the younger crowd (over 90% of Instagram users are under 35; source=Business Insider). As soon as the ‘grown-ups’ adopt a platform that the ‘kids’ are on, the kids find a new one.
Happy New Year Everyone!